BBLight Studio Visual Identity Design
At BBLight, we believe design should be part of everyday life — bringing beauty into the simple moments that surround us. Based in New Taipei, our studio blends rational thinking with a touch of emotion, creating balance in every piece of work.
In silence, we pause and listen — decoding scattered signals one by one, searching for that unique light each brand carries. Slowly, quietly, it takes shape. Our logo reflects this idea: built from Morse code and beams of light, symbolizing the transformation of the unseen into the visible.
For our visual system, blocks represent scattered signals in the dark. Different arrangements create endless variations, while the directional beam of light guides focus and flow. These elements not only bring structure and clarity but can also shape images and direct the viewer’s eye — turning every design into a guided visual journey.
Client
BBLight Studio
Category
Brand visual identity
Services
2025
Location
New Taipei City
Location
Creative Director |
LEE YI-CHING
Graphic Design |
LEE YI-CHING
Project Executive |
WU I-CHEN
